Marketing - it should always be about lead generation, awareness building, up-selling, cross-selling. Webinars, when done right, are proving to be highly effective and efficient at delivering great measurement, and at delivering all the essential objectives of marketing. Check out the chart below by on24, one of the leading platforms for webinars. You'll see that Webinars rank high in most categories for effectiveness especially lead generation.
I'm amazed then that so many companies will place archived webinars on their website, without any login or registration requirements. A missed opportunity to be sure and a perfect example of why webinar production should be approached with caution. There are a lot of DIY sites around, but there's also a ton of intricacies involved in producing quality webinars and getting the most from them. And when a webinar is being presented to your clients - and prospects - quality delivery should be high on your list of must haves. You'll often only get one shot to deliver. And what better way to ensure quality than by hiring a professional producer to do the job.
V2/Virtual Venues is a great little company that started back in 2009 by Aaron Cole and Tania Mayer who were fresh out of Microsoft LiveMeetings Division when they had a vision of providing white glove service to webinar and webcast production. If you'd like more information about V2, let me know. I'll be happy to introduce you.